Search Engine Optimization (SEO)
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
81% of people perform some type of online research before making a large purchase.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
Catskill Marketing can increase the search engine rank and site traffic of any company. The expertise offered enables us to successfully meet the needs of companies with complex websites in competitive industries.
Our Social Media Services
A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.
Analyzing a Website
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
On-Page & Off-Page Optimization
The goal is to generate a consistent theme with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow a process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
HOW WE DO IT
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Catskill Marketing caters to companies that need full management of their website and online presence.
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage.
REPORTING AND ANALYSIS
Our SEO Services consist of several parts followed up with reports of progress and analysis of results to continuously improve.